Meet our Team


Heidi Arndt, RDH, BSDH

Heidi Arndt RDH, BSDH has been working in the dental field for over 18 years. Her experience stretches from working as a treatment coordinator, dental assistant, and practice manager before graduating from the University of Minnesota with a bachelor’s degree in Dental Hygiene.

Heidi spent the early part of her career working in private practice and at the Mayo Clinic (Department of Dental Specialties). In 2002, Heidi began working for American Dental Partners, where she was a dental hygiene mentor/coach and was later promoted to Director, Dental Hygiene Development. Heidi managed over $140 million in annual revenue, and led all dental hygiene development activities for American Dental Partners affiliated dental groups (more than 250 practices and 1000 dental hygienists across the entire United States).  Heidi created and implemented a mentoring and dental hygiene development curriculum, that improved patient care, created accountability increased hygiene profits exponentially year after year.

In 2011, Heidi launched Enhanced Hygiene. She is dedicated to helping dental groups support the development and enhance the value of their dental hygiene team. Heidi’s coaching and training programs have helped hundreds of practices achieve their long sought after goals – improving leadership, teamwork, organizational systems, patient care, patient service, verbal skills, and the bottom line.


Deena J. Ali, RDH, BS, MBA
VP Practice Development

Deena is a Registered Dental Hygienist and business leader with over 15 years of
clinical and leadership experience.  Deena began her career as a practicing hygienist
and has worked in various environments strengthening her skill-sets in different roles.  Deena has a passion for dentistry and an even larger passion for people.  This enthusiasm has been shown in her career path.  Deena worked her way from being a dental hygienist to landing the first role as the Regional Clinical Advisor for DentalOne Partners.  Her responsibilities continued to grow as she began to take on more challenging roles within the DSO industry.  Deena gained a national foot print with DentalOne Partners when she began to work as a Project Manager to help build strategic systems between home office and the field.  Deena has taken an active role in developing and implementing comprehensive care programs, treatment planning and case acceptance skills, template creation, clinical coaching and leadership.  One of her main focuses is continuing to incorporate clinical trainings and business operating growth into organizations for dental assistants, hygienists and dentists.  Her depth of knowledge expands from private practice settings to acquisitions to larger groups within the DSO environment.

Deena earned a Bachelor of Science in Dental Hygiene from the University of Missouri, Kansas City- School of Dentistry and her Masters of Business Administration from The Lake Forest Graduate School of Business.

When she is not working, Deena enjoys spending time with her family, being an active member of the PTA and a proud soccer Mom.  She loves to learn about new cultures and food and enjoys traveling to seek these out.  She enjoys reading and expressive writing along with testing her physical and mental strength in endurance sports and recently completed and Ironman triathlon.

Whitney Perry
Client Relations Manager

Whitney Perry received her BS in Marketing at Santa Clara University in San Jose, CA.  Upon graduating she took a position with a fine linen rental company as their San Francisco Showroom Manager and soon after was promoted to be their Marketing Manger in their headquarters in Napa, CA.  She has a vast amount of customer service experience, is highly organized, and very creatively oriented.

More recently, life brought Whitney up to Portland, OR with her husband and chocolate lab puppy, Gage.  When she is not working for Enhanced Hygiene she is busy producing weddings and events throughout the west coast, and in her free time she enjoys being outdoors hiking, boating, and exploring the Pacific Northwest.